Characters: the brands living influence
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, page 127
The Three Dimensions
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, page 127
Brand as archetypal character
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, pages 128-129
Identifying the archetype
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, page 128
What is MTV's archetype?
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, page 129
How does brand archetype provide a character model?
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, page 129
Brands are part of our daily lives
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, pages 128-129
Identifying brand archetypes
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, page 128
Escalating desire
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 70